Back to:


A highlight of the L.A. fair is the L.A. Design Challenge. Each year it addresses a specific question relating to the cars of the future. This time around, six international design studios, including BMW Group Designworks USA and Mercedes-Benz Research & Development North America, have been challenged to come up with the perfect police vehicle for the year 2025.
This competition might be said to epitomize the kind of futuristic transportation design dismissed by other design disciplines as crazy nonsense, especially since the entrants are “only” required to submit explanatory drawings rather than functioning models. Nonetheless, the competition is a great indicator for important developments in the industry and automakers’ understanding of mobility. In its design for the Ener-G-Force, for example, Mercedes assumes that infrastructure in the year 2025 will be extremely poor, thus also addressing a political issue. With a full-scale model of its entry, the company also gives an insight into future versions of its long-standing off-road vehicle, the G-Series, with corresponding quotations and interesting details.
Whoever wins the prize on Designers’ Night (29 Nov), the entries offer an overview of the ways the industry currently sees and presents itself.

L.A. Auto Show and L.A. Design Challenge
Los Angeles Convention Center
1201 South Figueroa Street
90015 Los Angeles

Press days: 28 and 29 Nov 2012
Public days: 30 Nov–9 Dec 2012

Opening hours:
Weekdays 11 am to 10 pm
Sat 9 am to 10 pm
Sun 9 am to 8 pm

Adults $12
$8 for senior citizens (65+) on weekdays
Children under 12 free

Further information:
L.A. Auto Show
L.A. Design Challenge

Image left: Mercedes-Benz Ener-G-Force, ©

Imprint / ©Verlag form GmbH & Co. KG.
Designer Profiles form e-paper form RSS-Feed