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form 218 - January/February 2008

Our Cover Story: The Art of Communicating Art
Never before has art seen such a boom. Museums and trade fairs are attracting ever more visitors. But the competition is great, and many exhibition houses have not yet prepared for it. What does this mean for the design of corporate images and exhibition campaigns? Will museums and other cultural institutions soon be marketed like major companies? We spoke to leading designers and report on the winners of the International Museum Communication Awards, the first prize for this topic. 


Grcic’s first Cantilever
40 years after the legendary Panton Chair a designer has ventured to create a cantilever of plastic: using a new BASF plastic enriched with nanoparticles Konstantin Grcic has crafted an elegant chair. We show how the Myto came about – ahead of its official presentation in Milan.

The Design Hostel
Something else still in the making is Nils Holger Moormann’s largest project to date: He converted a former school vacation house into a very special kind of hostel – an alternative concept to the usual design hotels. Our editor Katharina Altemeier has already tried it out. 




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