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form 231 - March / April 2010


Cover Story: Emotional Design
Whether automobiles or shampoo bottles, today anything and everything is labeled “emotional.” But what actually is “emotional design”? The general associations: pastel colors, organic forms, playful one-off design. Yet the connection between the object and its user can above all also be strengthened by new forms of interaction. We show that designers do not just have to rely on their intuition for their work and provide a glance into the future of almost living products.

Have a look!
Thanks to Issuu, you can have a detailed full-screen look on some pages of the new form and the table of content. You just have to click on the picture above! 

 


Judging Steinweiss by his Covers
Who actually invented the record cover? A portrait of the designer Alex Steinweiss, who created visual fireworks from the once typographically plain “tombstones.”

Making of: Running on Clouds
The running shoe ON is the Overall Winner of the ISPO Brand New Awards. Here you can find out how its innovative sole was derived from a cut-up garden hose.  

 
 

 
 

 
 

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